Napa Pain Institute is a well-established pain management clinic specializing in advanced treatments for chronic and acute pain. Recently, they welcomed a new physician to their practice, expanding their capacity to treat more patients. However, they faced a major challenge, not enough new patient appointments were coming in to fill the doctor’s schedule.
Despite its strong reputation, Napa Pain Institute’s existing digital presence wasn’t optimized for attracting new patients.
They needed a targeted, scalable marketing strategy to drive qualified patient inquiries and ensure their new doctor’s schedule was consistently full.
Despite being a trusted pain management clinic, Napa Pain Institute faced several key challenges in attracting new patients for their recently onboarded physician:
To overcome these challenges, Napa Pain Institute needed a conversion-focused strategy that combined targeted advertising, an optimized website, and high-performing landing pages to drive more qualified patient bookings.
To solve these challenges, we built a high-converting digital marketing funnel to drive qualified patient inquiries and appointment bookings. Our approach included:
Rather than sending all traffic to a generic homepage, we created dedicated landing pages for the clinic’s five core pain management treatments. Each page was built to:
We ran a highly targeted Google Ads campaign to ensure Napa Pain Institute appeared at the top of search results when potential patients were looking for pain management solutions. This campaign was extensive so we will break it down into four sections:
We structured the campaign into multiple ad groups, each aligned with specific pain management treatments. This ensured relevance and better Quality Scores, lowering ad costs and improving conversion rates.
Our targeted digital marketing strategy and conversion-optimized landing page delivered strong, measurable results for TMS at Neurovations within the first 90 days:
By targeting localized, treatment-specific searches, we increased the volume of qualified leads reaching out for consultations.
With a clear, conversion-optimized funnel, the clinic saw a 45% rise in scheduled appointments for the new doctor, ensuring their schedule was consistently filled.
By refining ad targeting, landing page design, and negative keywords, we reduced the cost per lead by 30%, making ad spend more efficient and scalable.
The treatment-specific landing pages and pre-qualification messaging helped filter out unqualified leads, meaning that patients who called were already informed and ready to book an appointment.
We’ve seen a 40% increase in new patient inquiries in just a couple of months. The landing pages make it easy for patients to book, and the PPC campaigns consistently bring in the right audience. Our schedule stays full, and we couldn’t be happier with the results!
Napa Pain Institute
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