Pain Clinic Case Study - Patient Rise

Pain Management Marketing Success: 80+ New Patient Inquiries Per Month

New Patients Per Month

Increase in Bookings

Reduction in Cost-Per-Acquisition (CPA)

Client Overview

Napa Pain Institute is a well-established pain management clinic specializing in advanced treatments for chronic and acute pain. Recently, they welcomed a new physician to their practice, expanding their capacity to treat more patients. However, they faced a major challenge, not enough new patient appointments were coming in to fill the doctor’s schedule.

Despite its strong reputation, Napa Pain Institute’s existing digital presence wasn’t optimized for attracting new patients.

They needed a targeted, scalable marketing strategy to drive qualified patient inquiries and ensure their new doctor’s schedule was consistently full.

The Challenge

Despite being a trusted pain management clinic, Napa Pain Institute faced several key challenges in attracting new patients for their recently onboarded physician:

Low Visibility in Search & Ads – While the clinic had an established reputation, their online presence wasn’t optimized for patient acquisition. Without a targeted Google Ads strategy and dedicated landing pages, potential patients weren’t finding them when searching for pain management treatments.
Outdated Website That Didn’t Convert – The clinic’s existing website was severely outdated and not designed for modern patient conversion. It lacked clear calls to action, mobile responsiveness, and structured landing pages, making it ineffective for capturing leads and booking appointments.
Unclear Patient Journey – Without a streamlined lead generation funnel, prospective patients weren’t guided toward booking an appointment, resulting in lost opportunities.
Wasted Marketing Spend – Any previous digital marketing efforts lacked the right structure to attract high-intent leads, meaning ad spend wasn’t efficiently converting into actual appointments.

To overcome these challenges, Napa Pain Institute needed a conversion-focused strategy that combined targeted advertising, an optimized website, and high-performing landing pages to drive more qualified patient bookings.

The Solution

To solve these challenges, we built a high-converting digital marketing funnel to drive qualified patient inquiries and appointment bookings. Our approach included:

Designed 5 Treatment-Specific Landing Pages

Rather than sending all traffic to a generic homepage, we created dedicated landing pages for the clinic’s five core pain management treatments. Each page was built to:

Highlight the benefits of each treatment (e.g., spinal injections, PRP therapy).
Address common patient concerns with informative, easy-to-read content.
Include a prominent “Book an Appointment” button for easy conversion.

Launched a $8,000-a-month Google Ads Campaign

We ran a highly targeted Google Ads campaign to ensure Napa Pain Institute appeared at the top of search results when potential patients were looking for pain management solutions. This campaign was extensive so we will break it down into four sections:

Campaign Strategy and Setup

Campaign Type: Google Search Ads

We ran a Google Search Ads campaign targeting patients actively searching for pain relief treatments.
Focused on high-converting keywords to capture urgent patient intent.
Used manual bid adjustments to prioritize the most effective keywords over time.

Targeting Strategy: Local & High-Intent Patients

Geo-targeting: Ads were restricted to a 30-mile radius around the clinic to ensure they reached potential patients who could realistically book an appointment.
Device targeting: Mobile bid adjustments prioritized patients searching on mobile devices, as they were more likely to call immediately.

Keyword Strategy

We structured the campaign into multiple ad groups, each aligned with specific pain management treatments. This ensured relevance and better Quality Scores, lowering ad costs and improving conversion rates.

Core Keyword Groups & Focus Areas:

General Pain Management Searches: “pain management clinic near me,” “best pain doctor in Napa,” “chronic pain relief clinic.”
Condition-Specific Searches: “sciatica pain treatment,” “nerve pain specialist,” “arthritis pain relief doctor.”
Treatment-Specific Searches: “PRP therapy for pain,” “spinal injections for back pain,” “joint injections for knee pain.

To improve efficiency, we used:

Negative Keywords: Blocked irrelevant searches like “at-home pain relief” or “free pain clinics” to avoid wasted spend.
Exact & Phrase Match: Focused on high-intent keyword variations, limiting broad match terms to avoid irrelevant traffic.

Ad Copy & Creative Approach

We crafted compelling, high-converting ad copy that:

Addressed patient pain points (e.g., “Get Relief from Chronic Pain – Expert Care in Napa”).
Highlighted fast appointment availability (e.g., “Same-Week Appointments Available”).
Used trust-building elements (e.g., “Board-Certified Pain Specialists,” “20+ Years of Experience”).

Ad Extensions for Higher CTR

Call Extensions: Patients could click to call directly from the ad.
Location Extensions: Showed the clinic’s physical address in search results.
Sitelink Extensions: Linked directly to treatment landing pages for faster patient navigation.

Landing Page Optimization & Conversion Tracking

Since a strong landing page experience is critical, we:

Sent each ad to a treatment-specific landing page, ensuring relevance.
Used click-to-call buttons and short appointment forms for easy conversions.
Set up Google Analytics & conversion tracking to track calls, form submissions, and page interactions.
Used heatmaps & session recordings (via tools like Hotjar) to refine landing page performance.

Performance Optimization & Scaling

Weekly Performance Reviews: We analyzed CTR, CPC, and conversion rates to optimize bids.
A/B Testing: Tested multiple ad variations to identify the most effective messaging.
Budget Adjustments: Shifted more budget toward top-performing keywords and paused underperforming ones.
Retargeting: Patients who visited but didn’t book were re-engaged with display ads.

The Results

Our targeted digital marketing strategy and conversion-optimized landing page delivered strong, measurable results for TMS at Neurovations within the first 90 days:

80+ Patient Inquiries Per Month
By targeting localized, treatment-specific searches, we increased the volume of qualified leads reaching out for consultations.
45% Increase in Appointment Bookings
With a clear, conversion-optimized funnel, the clinic saw a 45% rise in scheduled appointments for the new doctor, ensuring their schedule was consistently filled.
30% Reduction in Cost-Per-Acquisition (CPA)
By refining ad targeting, landing page design, and negative keywords, we reduced the cost per lead by 30%, making ad spend more efficient and scalable.
Higher Lead Quality and Less Wasted Time for the Practice
The treatment-specific landing pages and pre-qualification messaging helped filter out unqualified leads, meaning that patients who called were already informed and ready to book an appointment.

We’ve seen a 40% increase in new patient inquiries in just a couple of months. The landing pages make it easy for patients to book, and the PPC campaigns consistently bring in the right audience. Our schedule stays full, and we couldn’t be happier with the results!

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