TMS Case Study - Patient Rise

Scaling a TMS Clinic: 60+ Monthly Inquiries & Higher Conversions

New Patients Per Month

Increase in Bookings

Reduction in Cost-Per-Acquisition (CPA)

Client Overview

TMS at Neurovations is a health clinic that recently introduced Transcranial Magnetic Stimulation (TMS) therapy as a new treatment option for patients struggling with depression. While they had an established patient base for other treatments, they faced a challenge in attracting new patients specifically for TMS.

The Challenge

Despite the proven effectiveness of TMS therapy, TMS at Neurovations faced several key challenges in attracting new patients for this treatment:

Lack of Awareness – Many potential patients were unfamiliar with TMS therapy and how it differs from traditional depression treatments. This led to low search demand and skepticism about the treatment’s effectiveness.

Limited Digital Presence for TMS – While the clinic had an existing online presence, there was no dedicated landing page or focused marketing strategy specifically for TMS, making it difficult to educate and convert interested visitors.

Patient Hesitation Due to Time Commitment – A full course of TMS requires multiple sessions over several weeks, which led to unqualified leads—many patients inquiring about the treatment were unprepared for the necessary time commitment, resulting in low conversion rates.

Inefficient Lead Generation – Without a clear, optimized funnel, the clinic received high volumes of inquiries from people who weren’t truly ready for treatment, leading to wasted consultation time and a lower ROI on ad spend.

The Solution

To solve these challenges, we built a high-converting digital marketing funnel focused on driving qualified patient inquiries and appointment bookings. Our approach included:

Conversion-Optimized Landing Page for TMS
We designed a dedicated landing page specifically for TMS therapy, ensuring it clearly explained the benefits, addressed common patient concerns, and included strong call-to-action elements like “Schedule a Free Consultation.” The page also:
- Provided a transparent overview of the time commitment required for treatment, pre-screening unqualified leads before they called.
- Featured patient testimonials and success stories to build trust.
- Included click-to-call buttons and an easy-to-use appointment request form.

Targeted Google Ads Campaign ($4,500/month budget)
We launched a highly targeted Google Ads campaign, focusing on high-intent keywords like “TMS therapy near me” and “alternative depression treatments.” Key optimizations included:
- Location-based targeting to reach potential patients near the clinic.
- A/B testing ad creatives to improve click-through rates (CTR).
- Ad extensions with quick links to FAQs, insurance info, and direct appointment booking.

Lead Filtering & Pre-Qualification
To reduce wasted consultation time, we incorporated:
- Pre-qualification messaging on the landing page that detailed the treatment process and time commitment.
- Automated follow-ups via email and call reminders to nurture serious leads.
- Click-to-call tracking, allowing us to measure which ads and keywords drove the highest-quality inquiries.

Website Enhancements for Credibility & SEO
To support long-term patient acquisition, we also:
- Improved the overall website structure and SEO to ensure organic search visibility for TMS-related queries.
- Added a blog section with educational content about TMS therapy to attract potential patients researching alternative treatments.
- Integrated Google Analytics and call tracking to monitor conversions and optimize ad spend over time.

The Results

Our targeted digital marketing strategy and conversion-optimized landing page delivered strong, measurable results for TMS at Neurovations within the first 90 days:

60+ Patient Inquiries Per Month
By running high-intent Google Ads campaigns and optimizing the landing page, the clinic consistently generated over 60 inquiries per month from potential TMS patients.
30% Increase in TMS Appointment Bookings
With clearer messaging and pre-qualified leads, the clinic saw a 30% increase in booked TMS appointments, filling more treatment slots and improving overall clinic utilization.
40% Reduction in Cost-Per-Acquisition (CPA)
Through refined ad targeting, landing page improvements, and strategic budget allocation, we cut the cost per new patient lead by 40%, making patient acquisition significantly more cost-effective.
Higher Conversion Rates with Transparent Messaging
By clearly outlining the time commitment for TMS treatment upfront, we filtered out unqualified leads before they even inquired. This meant that those who called were already informed and ready to move forward, leading to:
- More serious patient inquiries
- Less wasted time on consultations with unqualified leads
- Higher overall ROI on ad spend
Steady Growth with a Scalable Model
With a repeatable, scalable digital marketing strategy in place, they now has a proven patient acquisition system that can continue driving results as the clinic expands its TMS offerings.

Patient Rise helped us reach more patients for our TMS services with highly effective landing pages and Google Ads. In just three months, we saw a 30% increase in patient inquiries. Ben truly understands our needs and delivers results that make a real difference.

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Real Businesses, Real Results

Success speaks for itself, but our Clients say it best!

Working with Patient Rise has been a game-changer! Ben’s strategies brought in more patients and strengthened our relationships with referring providers, helping us grow consistently. We’ve seen a real impact, and his expertise is unmatched. Highly recommended!

Ben is reliable, hardworking, and always looking for ways to improve our marketing. His innovative approach and commitment to results make him a great choice for anyone looking to grow their Medical Spa. Highly recommend, Five stars!!